The management process through which goods and services move from concept to the customer. The online marketing is based on thinking about the business in terms of customer needs and their satisfaction. the online marketing differs from selling because Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as the online marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs. In other words, the online marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs.
We think it’s really helpful for companies to review the online marketing current capabilities so that they can compare to competitors and then create a roadmap for where the Online Marketing need to prioritize for digital transformation.