A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Graphic designers can commission photographers or illustrators to create original pieces. Designers use digital tools, often referred to as interactive design, or multimedia design. Designers need communication skills to convince an audience and sell their designs.
Page layout deals with the arrangement of elements (content) on a page, such as image placement, text layout and style. Page design has always been a consideration in printed material and more recently extended to displays such as web pages. The development and presentation tools can change how an audience perceives a project. The image or layout is produced using traditional media and guides, or digital image editing tools on computers. Tools in computer graphic often take on traditional names such as "scissors" or "pen". Some graphic design tools such as a grid are used in both traditional and digital form.
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